Lady Who Productions
Digital Storytelling for Creatives & Artists
You make it — we make sure they see it.
Project-Based Services
We get it—launching a film, album, art exhibit, or new brand as a creative isn’t just business...it’s personal. You want to make a splash that not only pulls people in but makes them feel something. And that’s where we come in.
We believe creativity deserves a community. Maybe you already have millions of followers, but you have a bigger goal. Perhaps you don't have an audience pre-built in at all.
Our services are developed to launch your project—from designing mood boards and unique visuals that capture your project's essence, to crafting messaging and choosing launch partners who speak your audience’s language. Every element is intentional, and every ad or piece of marketing is designed to make people stop scrolling and say, “Who’s behind this?!”
We’ve spent over 15 years building communities, as well as promoting projects and creators. We do this through something we like to call digital storytelling (because as humans we connect through story). The stories are developed with marketing strategies that resonate and advertising campaigns that evoke emotion. We’re not afraid to get a little quirky, to try new things, and to go where others won’t, all to make sure your launch doesn’t just happen—it echoes.
Creative Strategy
Creative Strategy is the blueprint for your launch—it’s the “how” behind your digital campaign.
Digital Storytelling
Digital Storytelling Management is the hands-on work of bringing the Creative Strategy to life—it’s the actual execution of your launch.
Additional Services
Our Additional Services include Influencer Campaigns to amplify your reach, Impact Campaigns that align your work with meaningful causes, Strategy Coaching to help you navigate your digital presence, and Video or Audio Production for high-quality content that showcases your artistry.
You focus on the creative life, let us deal with the “product”
In the age of AI and social media, we don't need more content—we need art.
If you are a musician, filmmaker, visual artist, 3D artist, sculptor, writer or independent studio (the list goes on), you know how to create.
So do we... but we have another superpower: Digital Storytelling. We know how to make your creations soar, stand out, and reach the right audience at the right time and place. We cover the communications so you can keep making what you love.
Why us?
From developing the marketing or advertising idea to virtual event production to brand launches, we work with you to build bespoke strategies to ensure your art is shared with the world—whether that be a film, music video, book, jewelry, ceramics, illustrations... We work with all kinds of artists!
We’ve worked on everything from developing the creative strategy for the Paris 2024 Olympics to running Coca-Cola ads to tech startups, but our true passion? Connecting incredible creators and artists with a community.
With over 15 years working in social media, a lifetime of creations, and countless views on our art, you're in safe hands.
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Featured Projects
Because magic is what happens when visions take off.
We believe you can fly.
Lady Who Productions spearheaded the creative strategy for all digital advertising campaigns for the Paris 2024 Olympics. Our collaboration includes innovative campaigns like The Let's Move Street Challenge, which culminated in an electrifying live show. We explored and tested new ad formats across TikTok, Instagram, and Snapchat, ensuring cutting-edge engagement. Our team handled everything from copywriting to developing ideas for videos and static images.
Our creative strategy for the Paris 2024 Olympics ad campaign was designed to captivate and engage global audiences with personalised, dynamic content that felt relevant and exciting at every touchpoint. By tailoring messaging to each market (Must-Wins, Strategic Territories, Retained Rights, and highlighting local country's athletes and their stories alongside world-famous Olympians, we aimed to create a sense of national pride and connection to the Games.
A key aspect of our strategy was to infuse the campaign with raw emotion and excitement, ensuring that the copy was just as compelling as the visuals. Every message was crafted to capture the intensity of the Olympic spirit, from the thrill of competition to the personal triumphs of athletes.
In addition to building excitement around the Games, we strategically connected value propositions to drive downloads of the official Olympic app throughout the creative rotations.
Each ad not only highlighted the dynamic countdown and event updates but also emphasized the exclusive benefits of the app—such as real-time access to customized schedules, live event alerts, medal table tracking, and an interactive map of the Games. This approach reinforced the app as the go-to resource for staying fully immersed in the Games, making it a natural extension of the campaign’s messaging and a must-have for fans.
IN SUMMARY, LADY WHO DELIVERED STORYTELLING DESIGNED FOR DYNAMICISM, REACTIVITY & FOR THE FUTURE.
Franco-American indie artist, CLARA-NOVA, released a new music video. Lady Who Productions produced it, and marketed it.
We needed to develop a marketing plan that would last three months from fundraising to behind the scenes filming to the launch of music video where the goal was to garner the most amounts of views.
We developed a 4-pronged marketing plan:
- In order to get her fans excited from the outset, we developed a live blog promoting the development and the shooting of the music video in Paris, France
- Shot a behind the scenes video highlight reel
- Developed an advertising strategy around the release of the song on social media
- Due to the love aspect of the song, we launched on Valentine’s Day in coordination with a piecein Earmilk Magazine
RESULTS:
- Over 100,000 views in first week!
- Most viewed music video out of 26 on artist’s YouTube page
From the Director:
"Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."
About the music video: "Something about the oncoming summer seems to have the whole music world buzzing with excitement and anticipation: Everywhere you turn, there sprouts another love song, and Los Angeles artist CLARA-NOVA is no exception: Her anthemic song “Electric” basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy."
THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?
The women behind the project are a diverse team of credentialed and successful producers and directors. They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.
The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.
Independent Documentary "LET THE LITTLE LIGHT SHINE" by Kevin Shaw, had just got funding by ITVS, and was in need of a social media strategy to promote the film once it debuted in film festivals and on PBS. Lady Who developed a six month long strategy that focused on three main objectives with this social media strategy:
- to raise awareness of the film,
- to raise awareness of the issues in the film.
- to create a community of like-minded people who want to become their own heroes.
Within each of these objectives, we focused the strategy on gaining not just followers, but loyal fans who will advocate on the behalf of the issues in the film, as well as spread through word of mouth their passion for the film itself. We created content pillars, focusing on the WHY, WHO, HOW, WHERE, WHAT & WHEN of the film. There were so many characters and moving parts, it was important to break down the focus for the audience to celebrate the story, educate them on the issues at hand, take action and eventually, become the promoters of the film itself.
We also worked with the director to create the best poster for the film.
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Lady Who Productions produced, wrote and handled post production for this angry short film.
This film won 9 awards at various film festivals.
LOGLINE: Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.
Crew:
Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner
The students who were involved in the mass shooting at Marjory Stoneman Douglas HS in Parkland, Florida needed to start to heal. SHINE MSD, a non-profit born from the tragedy, wanted to help heal the community through the arts after their two daughters wrote their song SHINE (as played on CNN TownHall), and found comfort in performing.
Invited by the Oz Effect to help run a ground-breaking summer program called Camp Shine, Lady Who was also involved with their ongoing strategy for social media. Designed and run by leading national creative arts therapists, the camp helped students discover their unique voices through music, theatre, and visual arts while making much needed connections with their peers. Online, we developed an anonymous way for students to share feelings and garner outreach.
We not only connected and introduced the lead therapist to the program, we developed a guidebook for future schools who would (unfortunately) go through the same trauma. We led their social media & grass-roots marketing campaigns to find students who were in need of help. We were able to increase their fundraising through the social media programs, as well as find more students to take part, encourage active sharing of trauma and create a safe-space online in times of need.
A VOICE TO LISTEN: In moments of distress, we used Instagram Stories to let students share their stories of grief, and we had a therapist on the other end to reach back out.
A PLACE TO SHARE: If students weren’t able to come to the camp classes, we encouraged them to share their creativity online. Students developed dozens of new songs, pieces of art, poems and writings to share with the other students.
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AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org
The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.
PROJECTS INCLUDE (but not limited to):
- #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.
- ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.
- Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”
- Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.
- Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?" AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”
Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.
(Lady Who Productions has a continuing partnership with Unlock the Box.)
CASE STUDY:
PROBLEM:
UNLOCK THE BOX is the United States’ national campaign to end solitary confinement in prisons. The goal of this launch was for Unlock the Box to make a public pivot with its rebranding and to gather data over 18 days that informs future actions for the organization. The end goal was to get sign-ups/gather email addresses, motivate people to follow UTB’s social accounts, drive people to the new site, and (most importantly) to inspire people to take action. A secondary mission was to provide a centralized space for the 18 campaign partners to promote their national calls to actions and agendas. This created the framework for building the international survivor and activist network.
IMPLEMENTED:
Nelson Mandela spent 18 years in solitary confinement and famously said, “I found solitary confinement the most forbidding aspect of prison life. There is no end and no beginning…” In honor of Mandela’s birthday, on July 18th, UTB launched the #ENDTORTURENOW campaign, an 18 day social media launch that celebrated their 18 campaign partners and called on the public to participate in 18 Days of Action. Each day featured unique calls to action distributed via UTB’s various social media accounts and on the accounts of UTB’s campaign partners. In addition to the 18 calls to action, one state campaign partner per day was featured. The 18 days of action led up to a final tentpole event: The National Day of Action where we hosted a live event with the singer Fiona Apple.
OUTCOME:
150% Increase in social media followers, 300 email subscribers, 40% open rate, 360 officials were contacted. On Twitter, the Nonprofit industry average engagement rate is 0.055% (according to RivalIQ’s 2021 Social Media Benchmarks). @UnlocktheBoxNow had an engagement rate of 1.9% during the 18-day period, and now is still above average at 1.6%. This is 2,809% higher the industry average.
CASE STUDY:
PROBLEM: The Emmy-nominated Film, CODED BIAS, had already won several awards and was critically acclaimed everywhere it was released, but it had no online presence. There were no social media handles, no followers or even a website.
IMPLEMENTATION: Lady Who created, developed and iterated the social media marketing strategy from the ground up. We managed the creation and development of the website. We launched an ad campaign to increase followers and send people to theaters. We developed the social media guide, tone of voice, press kit and toolkit for partners, film festivals and non-profits.
RESULT: In less than three months, we increased followers on all social media platforms by 15,529 new followers. In October, our follower count increased 154% from the previous month.
We were able to share huge wins across a growing number of followers on social media to promote legislative changes on the use of facial recognition technology, and when Amazon, Facebook, IBM all paused their facial recognition technology, we were one of the first accounts to share this information. When Netflix bought the film, they used the content base we had developed for the press kit on social media as theirs.
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Nestle’s Wunda pea-milk was about to launch their new product across six different countries - the UK, France, Germany, Italy, Portugal and Spain. Prodigious Agency approached Lady Who to create a comprehensive guidebook that outlined their key consumer, how the brand would speak across all social media platforms, how to incorporate UGC content, raised awareness about how their competitors were speaking on social media & develop three key editorial pillars. Over the course of three months, we worked with experts at Twitter, Meta, Tiktok and YouTube to develop best practices for paid media, and worked with designers to see our organic storyboards come to life about the little Pea that believed he could better this world. We also created a strategy for local influencers in each of the countries.
The guidebook was delivered to over 100 employees throughout the company to use and deploy.
The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks
Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.
We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.
Children’s book author had seen a slump in sales over the years, and needed help growing.
Spoiler alert, it’s adorable and we’ve seen fantastic results✨
Leslie reached out to Lady Who wanting to increase her engagement and boost book sales. Through our social media strategy, a bit of tactical paid advertising, and account management, we’ve seen brilliant engagement and momentum is building. So far this month, we’ve generated a 9.6% engagement rate and boosted book sales of her Halloween board book ‘Boo!’ 👻 by a huge 371% increase year-on-year
🚀It’s easy to love Leslie’s illustrations and stories, but it takes a solid strategy to work with social media effectively - we do that bit, so you can concentrate on creating more of what you care about! With over 15 years of experience working in social media for all the big brands, we now want to focus on writers, artists, filmmakers, and creatives like YOU! Let’s get your creations to the right audience.
Lady Who worked with Prodigious to create a series of influencer TikTok videos for L'Oréal Paris to promote their new lip products across Europe. We developed the storyboards for TikTok architecture and the strategy for this campaign.
The Team
We specialize in social media strategy, strategic content development, video production, and developing tactical advertising campaigns.
We have worked on a broad range of projects, including award-winning films (Let the Little Light Shine, Netflix’s Coded Bias), music videos, book launches. We also bring the expertise from Fortune 100 companies (Coca-Cola, Walmart), nonprofits (the National Campaign to End Solitary Confinement, the Algorithmic Justice League), energy companies (ENGIE), beauty brands (L’Oréal, Caboodle), and tech startups.
Testimonials
What Our partners say:
"Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."
Laura Beckner
Director of LB Films
Game changers and Life savers- -no better way to describe Lady Who Productions.
Working with Lady Who is transformative- -their ability to turn stories and complex messaging into an effective digital strategy elevates the work we do and gives it maximum reach. They also just make everything so easy! Our teams have been collaborating for years and there's no team I trust more.
Jane Bloom
Executive Producer & Founder of The Oz Effect
We worked with Lady Who on a film impact campaign, and they ran the digital engagement. They provided overall strategy, copywriting & social advertising to drive results. I would highly recommend Lady Who for future campaigns. They are a team of brilliant digital strategists.
Sarah Mosses
Founder and CEO at Together Films
Lady Who Productions is extraordinary, and Meagan Adele Lopez is a defining thinker in the realm of creativity. As someone who has benefited from their branding, marketing, and consulting, I can say without pause that they are the best in the business. Anyone who has the opportunity to work with them will most certainly find them to be professional, personable, dynamic, bold, and inspirational. My highest recommendation.
Nicholas Ryan Howard
Author and Podcast Host
‘Cogito ergo sum,’ or, ‘I think therefore I am.’ These words describe Meagan best for me. Every interaction I've had with her as a leader has been top notch. She's a true out of the box thinker. Her creative approaches to solving business problems have been timely, professional, thoughtful and more importantly, results driven. You will not be disappointed.
Nitin Gupta
VP - Partnerships & Customer Success at Scandit AG
Lady Who Productions' willingness to listen and work with me within the needs of the sound department really make them stand out to me. In my opinion, a good director is concerned about the needs of every single department, and while that isn’t always the case, the ones who allow for creative input from department heads really tend to shine, and Meagan does that.
Camila Franco Ribeiro Gomide
Co-Founder, Boob Sweat Productions
Let's WorkTogether
You've worked hard on your project, and we want to see it shine. We see marketing as remarkable storytelling with data-backed evidence to support your launch. We have our key packages and products, but let's discuss what your project launch needs to get it off the ground. Get in touch!
