Lady Who Productions

Paul Levine is the Amazon Number One Bestselling Author of the "Jake Lassiter" and "Solomon vs. Lord" series, and needed a book trailer

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The Challenge
Bestselling author Paul Levine came to Lady Who with a thrilling yet humorous novel—a story where Charlie Chaplin and Albert Einstein team up to save the world from fascism. A thriller with comedy? That’s not your average book trailer formula. And we don’t do formulas. Paul wanted something unique, something that wouldn’t just sell his book but would embody its spirit—a mix of suspense, wit, and cinematic flair.

Our Approach
We don’t believe in cookie-cutter solutions, so we dug deep into what Paul loved about other book trailers—what made them tick, what didn’t. After multiple creative brainstorms (and plenty of laughs), we landed on a concept that blended old Hollywood charm with modern energy.

Cue our motion graphics magician, Lizzy Platt, who helped bring this vision to life. Together, we crafted a script that hit the sweet spot between thriller and satire, designed a vintage-meets-cinematic aesthetic, and layered in dynamic SFX to heighten the intrigue and humor.

The Result
The final book trailer wasn’t just another promotional piece—it was a mini cinematic event, capturing the essence of Paul’s story with style, suspense, and a wink of humor. It stood out in the crowded world of book marketing, proving that when you mix bold storytelling with bespoke creativity, you get something truly unforgettable.

Paul loved it. His readers loved it. And we? We just love making magic like this happen.

THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?

The women behind the project are a diverse team of credentialed and successful producers and directors.  They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.

The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.

Independent Documentary "LET THE LITTLE LIGHT SHINE" by Kevin Shaw, had just got funding by ITVS, and was in need of a social media strategy to promote the film once it debuted in film festivals and on PBS. Lady Who developed a six month long strategy that focused on three main objectives with this social media strategy: 

1. to raise awareness of the film, 
2. to raise awareness of the issues in the film. 
3. to create a community of like-minded people who want to become their own heroes.  

Within each of these objectives, we focused the strategy on gaining not just followers, but loyal fans who will advocate on the behalf of the issues in the film, as well as spread through word of mouth their passion for the film itself. We created content pillars, focusing on the WHY, WHO, HOW, WHERE, WHAT & WHEN of the film. There were so many characters and moving parts, it was important to break down the focus for the audience to celebrate the story, educate them on the issues at hand, take action and eventually, become the promoters of the film itself.

We also worked with the director to create the best poster for the film.

Lady Who Productions produced, wrote and handled post production for this angry short film.

This film won 9 awards at various film festivals.

LOGLINE: Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.

Crew:
Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner

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The students who were involved in the mass shooting at Marjory Stoneman Douglas HS in Parkland, Florida needed to start to heal. SHINE MSD, a non-profit born from the tragedy, wanted to help heal the community through the arts after their two daughters wrote their song SHINE (as played on CNN TownHall), and found comfort in performing.

Invited by the Oz Effect to help run a ground-breaking summer program called Camp Shine, Lady Who was also involved with their ongoing strategy for social media. Designed and run by leading national creative arts therapists, the camp helped students discover their unique voices through music, theatre, and visual arts while making much needed connections with their peers. Online, we developed an anonymous way for students to share feelings and garner outreach.

We not only connected and introduced the lead therapist to the program, we developed a guidebook for future schools who would (unfortunately) go through the same trauma. We led their social media & grass-roots marketing campaigns to find students who were in need of help.  We were able to increase their fundraising through the social media programs, as well as find more students to take part, encourage active sharing of trauma and create a safe-space online in times of need.

A VOICE TO LISTEN: In moments of distress, we used Instagram Stories to let students share their stories of grief, and we had a therapist on the other end to reach back out.

A PLACE TO SHARE: If students weren’t able to come to the camp classes, we encouraged them to share their creativity online. Students developed dozens of new songs, pieces of art, poems and writings to share with the other students.

AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org

The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.

PROJECTS INCLUDE (but not limited to):

• #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.

• ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.

• Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”

• Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.

• Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?"  AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”

‍Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.

‍(Lady Who Productions has a continuing partnership with Unlock the Box.)

CASE STUDY:

PROBLEM:
UNLOCK THE BOX is the United States’ national campaign to end solitary confinement in prisons. The goal of this launch was for Unlock the Box to make a public pivot with its rebranding and to gather data over 18 days that informs future actions for the organization. The end goal was to get sign-ups/gather email addresses, motivate people to follow UTB’s social accounts, drive people to the new site, and (most importantly) to inspire people to take action.  A secondary mission was to provide a centralized space for the 18 campaign partners to promote their national calls to actions and agendas. This created the framework for building the international survivor and activist network.  

IMPLEMENTED:
Nelson Mandela spent 18 years in solitary confinement and famously said, “I found solitary confinement the most forbidding aspect of prison life. There is no end and no beginning…” In honor of Mandela’s birthday, on July 18th, UTB launched the #ENDTORTURENOW campaign, an 18 day social media launch that celebrated their 18 campaign partners and called on the public to participate in 18 Days of Action.  Each day featured unique calls to action distributed via UTB’s various social media accounts and on the accounts of UTB’s campaign partners. In addition to the 18 calls to action, one state campaign partner per day was featured. The 18 days of action led up to a final tentpole event: The National Day of Action where we hosted a live event with the singer Fiona Apple.

OUTCOME:
150% Increase in social media followers, 300 email subscribers, 40% open rate, 360 officials were contacted. On Twitter, the Nonprofit industry average engagement rate is 0.055% (according to RivalIQ’s 2021 Social Media Benchmarks). @UnlocktheBoxNow had an engagement rate of 1.9% during the 18-day period, and now is still above average at 1.6%. This is 2,809% higher the industry average.

CASE STUDY:

PROBLEM: The Emmy-nominated Film, CODED BIAS, had already won several awards and was critically acclaimed everywhere it was released, but it had no online presence. There were no social media handles, no followers or even a website.

IMPLEMENTATION: Lady Who created, developed and iterated the social media marketing strategy from the ground up. We managed the creation and development of the website. We launched an ad campaign to increase followers and send people to theaters. We developed the social media guide, tone of voice, press kit and toolkit for partners, film festivals and non-profits.

RESULT: In less than three months, we increased followers on all social media platforms by 15,529 new followers. In October, our follower count increased 154% from the previous month.

We were able to share huge wins across a growing number of followers on social media to promote legislative changes on the use of facial recognition technology, and when Amazon, Facebook, IBM all paused their facial recognition technology, we were one of the first accounts to share this information. When Netflix bought the film, they used the content base we had developed for the press kit on social media as theirs.

Nestle’s Wunda pea-milk was about to launch their new product across six different countries - the UK, France, Germany, Italy, Portugal and Spain. Prodigious Agency approached Lady Who to create a comprehensive guidebook that outlined their key consumer, how the brand would speak across all social media platforms, how to incorporate UGC content, raised awareness about how their competitors were speaking on social media & develop three key editorial pillars. Over the course of three months, we worked with experts at Twitter, Meta, Tiktok and YouTube to develop best practices for paid media, and worked with designers to see our organic storyboards come to life about the little Pea that believed he could better this world. We also created a strategy for local influencers in each of the countries.

The guidebook was delivered to over 100 employees throughout the company to use and deploy.

The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks

Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.

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We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.

Children’s book author had seen a slump in sales over the years, and needed help growing.

Leslie reached out to Lady Who wanting to increase her engagement and boost book sales. Through our social media strategy, a bit of tactical paid advertising, and account management, we’ve seen brilliant engagement and momentum is building.

In October 2024, we’ve generated a 9.6% engagement rate and boosted book sales of her Halloween board book ‘Boo!’ by a huge 371% increase year-on-year

Lady Who worked with Prodigious to create a series of influencer TikTok videos for L'Oréal Paris to promote their new lip products across Europe. We developed the storyboards for TikTok architecture and the strategy for this campaign.