Lady Who Productions

The Challenge

The Paris 2024 Olympics needed dowloads. With audiences spanning every corner of the globe, the task was to craft a creative ad campaign that would excite, unite, and ignite Olympic spirit across platforms, cultures, and time zones.

We were brought on to lead the creative strategy for all digital advertising campaigns, from concept to copy to launch—helping the Olympics feel personal, electric, and unmissable for every fan, everywhere.

Our Approach

We dove headfirst into the world’s biggest stage with a campaign built for agility, emotion, and connection. Here’s how we brought it to life:

• Multi-Platform Magic: We developed and tested cutting-edge ad formats across TikTok, Instagram, and Snapchat—experimenting with what would actually stop the scroll and spark engagement.
• Global Storytelling, Local Feel: We tailored content to specific audience groups—Must-Win Markets, Strategic Territories, and Retained Rights—highlighting national athletes alongside global icons to create pride, hype, and emotional resonance.
• Copy with Heart: Every word we wrote pulsed with Olympic energy. From the thrill of the podium to the grit behind every sprint, our copy wasn’t just informative—it felt like the Games.
• App-First Engagement: We seamlessly integrated app downloads into the storytelling flow—emphasizing exclusive access to real-time alerts, live maps, medal tracking, and personalized schedules as an essential extension of the Olympic experience.
• The Let’s Move Street Challenge: One of our standout campaigns, this challenge crescendoed in a high-energy live event that brought fans into the action like never before.

The Result

Our creative strategy turned static placements into dynamic experiences, drove mass app downloads, and helped Paris 2024 connect with audiences on a personal, emotional level.

The Challenge

Franco-American indie artist CLARA-NOVA was preparing to release a new music video for her anthemic love song “Electric.” The goal? Build buzz, capture hearts, and drive serious viewership—starting from the first fundraising email all the way through to the video’s big debut.

With just three months to make it all happen, Lady Who Productions was brought in to produce the video and craft a magnetic marketing strategy that would stand out in a sea of love songs.

Our Approach

We designed a 4-pronged campaign that built anticipation, deepened connection, and maximized launch impact—all wrapped in the same dreamy, electric energy of the song itself.

1. Live Blog Rollout: We brought fans into the journey by launching a real-time blog documenting the video’s production in Paris—sharing sneak peeks, stills, and personal updates to build behind-the-scenes buzz.
2. BTS Highlight Reel: We produced a behind-the-scenes mini-doc, capturing the magic on set and giving fans a deeper look at the artistry (and hustle) behind the music.
3. Strategic Ad Campaign: We built and executed a targeted social media advertising plan focused on key fan demographics, timed to peak engagement windows.
4. A Valentine’s Day Premiere: With the video’s love-fueled theme, we launched it on February 14th—timing the drop with a sweet spotlight in Earmilk Magazine to maximize reach and media coverage.

The Result

💥 Over 100,000 views in the first week
🎥 Most-viewed video on CLARA-NOVA’s YouTube channel (out of 26!)
💌 A meaningful connection with fans old and new—and a digital love letter to the alt-pop romantics.

From the Director:
"Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator… Any production with Meagan at the helm is destined to succeed."

From the Press:
"‘Electric’ basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy." – Earmilk Magazine

Paul Levine is the Amazon Number One Bestselling Author of the "Jake Lassiter" and "Solomon vs. Lord" series, and needed a book trailer.

The Challenge
Bestselling author Paul Levine came to Lady Who with a thrilling yet humorous novel—a story where Charlie Chaplin and Albert Einstein team up to save the world from fascism. A thriller with comedy? That’s not your average book trailer formula. Paul wanted something unique, something that wouldn’t just sell his book but would embody its spirit—a mix of suspense, wit, and cinematic flair.

Our Approach
We dug deep into what Paul loved about other book trailers - what made them tick, what didn’t. After multiple creative brainstorms, we landed on a concept that blended old Hollywood charm with modern energy.

Cue our motion graphics magician, Lizzy Platt, who helped bring this vision to life. Together, we crafted a script that hit the sweet spot between thriller and satire, designed a vintage-meets-cinematic aesthetic, and layered in dynamic SFX to heighten the intrigue and humor.

The Result
The final book trailer captured the essence of Paul’s story with style, suspense, and a wink of humor.

A film about friendship and dreams

LOGLINE: In 2000, eleven aspiring actors emerged from a renowned acting school, poised to follow in the footsteps of famous alumni like Jada Pinkett and Tupac. 20 years later, as they gear up for their high school reunion, none of them have made it. One classmate heads back to Baltimore to investigate how their dreams died; and should they be resuscitated?

SYNOPSIS:

THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?

MORE INFO:

The people behind the project are a diverse team of credentialed and successful producers and directors.  They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.

The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.

The Challenge

Kevin Shaw’s independent documentary Let the Little Light Shine—a powerful, real-life story of community, equity, and education—had just secured ITVS funding and was gearing up for its film festival debut and PBS release. But with so many moving parts and big themes, the challenge was clear:

How do you build a loyal audience before the masses arrive—and make sure that audience becomes not just viewers, but advocates?

Our Approach

Lady Who Productions designed a six-month social media strategy rooted in purpose, passion, and people. Our three core objectives?

1. Raise awareness of the film itself
2. Shine a light on the real-world issues explored in the story
3. Create a community of changemakers who see themselves in the fight—and become their own heroes

To make it happen, we built a content ecosystem grounded in story and action.

• Content Pillars: We broke the campaign into digestible focuses: the WHY, WHO, HOW, WHERE, WHAT & WHEN of the film. This helped introduce characters, unpack systemic issues, and invite audiences deeper into the heart of the story.
• Advocacy & Action: We prioritized quality over quantity—focusing on cultivating true fans who would champion the film, share its message, and fuel word-of-mouth momentum.
• Creative Development: We also collaborated directly with the director to shape a compelling poster design that would translate the film’s emotion into one unforgettable image.

The Result

The result? A campaign that didn’t just support the film’s release, but amplified its soul.

LOGLINE: An aging sound artist and his estranged daughter set off across the United States for his latest (and perhaps last) project. As they journey through vast landscapes, small towns, and political unrest, the silence between them grows louder, until they have no choice but to listen.

A ROAD MOVIE BY PAUL FLORIAN MÜLLER

SYNOPSIS:

Clatter & Hum follows Alice, a 40-something classical voice teacher living in New York City, and her estranged father Erik, a reclusive, avant-garde sound artist from Austria. After years of silence, he asks her to drive him cross-country to record sounds for his new composition, which is tied to a prestigious commission in Los Angeles. For Alice, the trip is about connecting with the father she never knew. For Erik, it's a last chance to complete his body of work before his hearing loss becomes permanent.

Their journey spans a rich soundscape of America—from wild beaches to borderlands, bustling casinos to quiet deserts—where Erik’s field recordings unravel both the noise of modern life and his complex inner world. Along the way, tensions flare and old wounds resurface, but unexpected moments of beauty and silence lead to revelations. As Erik’s hearing fades, Alice discovers her voice.

If you'd like to see the pitch deck and trailer, please email lady at ladywho.com.

‍LOGLINE: Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.

LENGTH: 17 minutes

This film won 9 awards at various film festivals.

Crew:
Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner

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The Challenge

After the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, the community was shattered—and the students were in desperate need of a path toward healing.

SHINE MSD, a nonprofit born out of the tragedy, reached out to The Oz Effect, a Lady Who Partner, for help, and we went to work. Inspired by the healing power of the original song SHINE, written and performed by two students (as featured on CNN’s Town Hall), they wanted to create a safe space for expression, connection, and recovery through the arts—and to make sure students in need could actually find it.

Our Approach

In partnership with The Oz Effect, Lady Who helped bring Camp Shine to life—a first-of-its-kind summer program designed and led by nationally recognized creative arts therapists. Through music, theater, and visual arts, students were guided to process trauma and rediscover their voices.

But the healing couldn’t stop at the campgrounds. Online, we designed a digital extension of the program:

• A safe, anonymous Instagram channel where students could express feelings and receive real-time support from a licensed therapist.
• A creative community hub for students to share songs, poetry, and artwork with their peers—even if they couldn’t attend camp in person.
• A grassroots marketing campaign to reach students silently struggling, and a comprehensive guidebook for other schools facing unimaginable trauma.

We also introduced key therapeutic leadership to the program and led the social media and fundraising efforts that made broader impact possible.

The Result

The result was more than a program—it was a movement.
We helped increase SHINE MSD’s fundraising, expanded their student outreach, and created a trusted digital space for grief, expression, and community. Dozens of new songs, artworks, and written pieces were created and shared. Students opened up. Therapists connected. The healing began.

And for future communities facing the unthinkable, a roadmap now exists—one paved with creativity, connection, and care.

AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org

The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.

PROJECTS INCLUDE (but not limited to):

• #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.

• ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.

• Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”

• Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.

• Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?"  AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”

‍Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.

The Challenge

Unlock the Box—the national campaign to end solitary confinement in the U.S.—was ready to make a bold, public pivot. With a fresh rebrand, a new website, and a network of 18 national partners, the campaign needed a digital launch strategy that would do more than raise awareness—it needed to spark action.

The goals were clear:

• Drive traffic to the new website
• Grow a base of email subscribers and social followers
• Provide a unified digital platform for campaign partners
• Most importantly: inspire people to take real-world action

The strategy also had to build momentum for an emerging international coalition of survivors and activists—laying the foundation for long-term organizing.

Our Approach

To honor Nelson Mandela, who spent 18 years in solitary confinement and called it “the most forbidding aspect of prison life,” we launched #ENDTORTURENOW on July 18 (Mandela Day):
an 18-day digital campaign built around 18 Days of Action.

Each day highlighted:

• A unique call to action, shared across Unlock the Box and partner accounts
• One of the 18 state campaign partners and their work
• Key stories, quotes, and educational content to fuel the fire

We created a centralized digital hub for supporters to take action, sign up, and stay engaged. And to anchor the momentum, the campaign closed with a National Day of Action featuring a live event with singer and activist Fiona Apple.

The Result

📈 150% increase in social media followers
📬 300 new email subscribers with a 40% open rate
📢 360 government officials contacted directly
🔥 Twitter engagement rate of 1.9% (compared to a nonprofit industry average of just 0.055%)—that’s 2,809% above average
📣 Continued engagement rate holding strong at 1.6%

The Challenge

Coded Bias, an Emmy-nominated, critically acclaimed documentary uncovering the dangers of facial recognition technology, had already made waves on the festival circuit and in policy circles.

But… it had no digital footprint.
No social media accounts. No followers. Not even a website.

The challenge? Build a full-fledged online presence from scratch—and fast—to match the film’s growing influence and push the conversation further into the public eye.

Our Approach

Lady Who Productions took the reins and built the film’s digital identity from the ground up. Our strategy was all about turning visibility into impact.

Here’s what we executed:

• Developed and launched all social media channels, building tone of voice, visual identity, and daily content strategy
• Designed and launched the official website to support press, partners, and distribution
• Ran targeted ad campaigns to increase awareness, boost follower count, and drive people to theaters
• Created a comprehensive social media toolkit for partners, film festivals, nonprofits, and press
• Crafted a social media guide and press kit that became the backbone for future campaigns (and later, Netflix’s own promotional content)

The Result

🚀 15,529 new followers across platforms in under 3 months
📈 154% increase in social media followers in a single month (October)
🎥 Created a digital ecosystem used by Netflix following their acquisition of the film
🗞️ Positioned the film’s social accounts as go-to sources for breaking news—including when Amazon, Facebook, and IBM paused their facial recognition programs
📣 Enabled activists, organizations, and audiences to amplify legislative calls to action and elevate the film’s core message worldwide

From zero to viral, we turned Coded Bias from an acclaimed film into a full-on digital movement.

The Challenge

Nestlé was preparing to launch Wunda, their new pea-based milk, across six European countries: the UK, France, Germany, Italy, Portugal, and Spain. But with each market speaking a different language (literally and culturally), Prodigious Agency needed more than a content plan—they needed a full-scale social media strategy playbook. One that would unify the brand’s voice, stand out from the competition, and tell a story worth sipping on.

Our Approach

Lady Who Productions got to work crafting a comprehensive 193-page guidebook that would equip over 100 Nestlé employees to launch Wunda with confidence, clarity, and creativity. Here's how we brewed the magic:

• Know the Landscape: We began with a full competitive audit—breaking down how plant-based brands were speaking across social, identifying white space, and pinpointing opportunity.
• Find the Voice: We defined Wunda’s brand identity and social tone—funny, optimistic, and a little cheeky—built to resonate across six unique markets.
• Tell the Story: Enter: the little pea who believed he could change the world. We created a narrative framework casting Wunda’s pea as a superhero-in-the-making. Through recipe mentors, sustainability sidekicks, and smoothie-powered wins, the campaign brought a sense of mission (and mischief) to the milk aisle.
• Build the Blueprint: We developed:
  • Three editorial pillars to shape content creation
  • A strategy for UGC integration
  • Best practices for each platform (in collaboration with teams at TikTok, Meta, YouTube & Twitter)
  • Country-specific influencer recommendations
  • A robust content calendar with annual benchmarks and key cultural moments

And yes, we storyboarded the heck out of those organic social moments to make sure everything from the pea’s personality to paid strategy landed with punch.

The Result

The result was a global-ready, culturally-tailored content guidebook that served as Wunda’s official launchpad across six countries. With clear brand voice, platform-by-platform playbooks, and a lovable little legume leading the way, Nestlé was empowered to roll out Wunda with consistency, creativity, and charm.

A new pea-based hero was born.

Children’s book author had seen a slump in sales over the years, and needed help growing.

The Challenge

Children’s book author Leslie had built a beautiful collection of stories, but over the years, her book sales had taken a dip. Leslie came to Lady Who looking for a fresh spark: more engagement, more sales, and a stronger digital presence.

Our Approach

We developed a custom social media plan that brought Leslie’s stories (and her personality) to life online. We added a dash of targeted paid advertising, polished her visual storytelling, and handled ongoing account management so she could stay focused on what she does best: writing.

The Result

Momentum? Fully reignited. In October 2024 alone, Leslie’s engagement rate jumped to 9.6% - well above industry averages. Even better? Sales of her seasonal board book Boo! skyrocketed by 371% compared to the previous year. That’s the kind of storybook ending we like.

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Lady Who worked with Prodigious to create a series of influencer TikTok videos for L'Oréal Paris to promote their new lip products across Europe. We developed the storyboards for TikTok architecture and the strategy for this campaign.