Nestle's Wunda Milk

Nestle’s Wunda pea-milk was about to launch their new product across six different countries - the UK, France, Germany, Italy, Portugal and Spain. Prodigious Agency approached Lady Who to create a comprehensive guidebook that outlined their key consumer, how the brand would speak across all social media platforms, how to incorporate UGC content, raised awareness about how their competitors were speaking on social media & develop three key editorial pillars. Over the course of three months, we worked with experts at Twitter, Meta, Tiktok and YouTube to develop best practices for paid media, and worked with designers to see our organic storyboards come to life about the little Pea that believed he could better this world. We also created a strategy for local influencers in each of the countries.

The guidebook was delivered to over 100 employees throughout the company to use and deploy.

The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks

Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.

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We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.