Social Media Strategy
Let the Little Light Shine
Independent Film
Independent Documentary "LET THE LITTLE LIGHT SHINE" by Kevin Shaw, had just got funding by ITVS, and was in need of a social media strategy to promote the film once it debuted in film festivals and on PBS. Lady Who developed a six month long strategy that focused on three main objectives with this social media strategy:
- to raise awareness of the film,
- to raise awareness of the issues in the film.
- to create a community of like-minded people who want to become their own heroes.
Within each of these objectives, we focused the strategy on gaining not just followers, but loyal fans who will advocate on the behalf of the issues in the film, as well as spread through word of mouth their passion for the film itself. We created content pillars, focusing on the WHY, WHO, HOW, WHERE, WHAT & WHEN of the film. There were so many characters and moving parts, it was important to break down the focus for the audience to celebrate the story, educate them on the issues at hand, take action and eventually, become the promoters of the film itself.
We also worked with the director to create the best poster for the film.
National Teachers Academy (NTA) is considered a beacon for Black children: a top-ranked, high-performing elementary school located in the fastest growing neighborhood on Chicago's South Side. As the neighborhood gentrifies, a wealthy parents’ group seeks to close NTA and replace it with a high school campus. How will NTA's students, parents, and educators fight to save their beloved institution?
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