Projects

Lady Who Productions spearheaded the creative strategy for all digital advertising campaigns for the Paris 2024 Olympics. Our collaboration includes innovative campaigns like The Let's Move Street Challenge, which culminated in an electrifying live show. We explored and tested new ad formats across TikTok, Instagram, and Snapchat, ensuring cutting-edge engagement. Our team handled everything from copywriting to developing ideas for videos and static images.

‍​Our creative strategy for the Paris 2024 Olympics ad campaign was designed to captivate and engage global audiences with personalised, dynamic content that felt relevant and exciting at every touchpoint. By tailoring messaging to each market (Must-Wins, Strategic Territories, Retained Rights, and highlighting local country's athletes and their stories alongside world-famous Olympians, we aimed to create a sense of national pride and connection to the Games. ​

‍A key aspect of our strategy was to infuse the campaign with raw emotion and excitement, ensuring that the copy was just as compelling as the visuals. Every message was crafted to capture the intensity of the Olympic spirit, from the thrill of competition to the personal triumphs of athletes. ​

​In addition to building excitement around the Games, we strategically connected value propositions to drive downloads of the official Olympic app throughout the creative rotations. ​

Each ad not only highlighted the dynamic countdown and event updates but also emphasized the exclusive benefits of the app—such as real-time access to customized schedules, live event alerts, medal table tracking, and an interactive map of the Games. This approach reinforced the app as the go-to resource for staying fully immersed in the Games, making it a natural extension of the campaign’s messaging and a must-have for fans.​

IN SUMMARY, LADY WHO DELIVERED STORYTELLING DESIGNED FOR DYNAMICISM, REACTIVITY & FOR THE FUTURE.

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THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?

The women behind the project are a diverse team of credentialed and successful producers and directors.  They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.

The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.

AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org

The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.

PROJECTS INCLUDE (but not limited to):

• #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.

• ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.

• Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”

• Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.

• Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?"  AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”

‍Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.

‍(Lady Who Productions has a continuing partnership with Unlock the Box.)

CASE STUDY:

PROBLEM:
UNLOCK THE BOX is the United States’ national campaign to end solitary confinement in prisons. The goal of this launch was for Unlock the Box to make a public pivot with its rebranding and to gather data over 18 days that informs future actions for the organization. The end goal was to get sign-ups/gather email addresses, motivate people to follow UTB’s social accounts, drive people to the new site, and (most importantly) to inspire people to take action.  A secondary mission was to provide a centralized space for the 18 campaign partners to promote their national calls to actions and agendas. This created the framework for building the international survivor and activist network.  

IMPLEMENTED:
Nelson Mandela spent 18 years in solitary confinement and famously said, “I found solitary confinement the most forbidding aspect of prison life. There is no end and no beginning…” In honor of Mandela’s birthday, on July 18th, UTB launched the #ENDTORTURENOW campaign, an 18 day social media launch that celebrated their 18 campaign partners and called on the public to participate in 18 Days of Action.  Each day featured unique calls to action distributed via UTB’s various social media accounts and on the accounts of UTB’s campaign partners. In addition to the 18 calls to action, one state campaign partner per day was featured. The 18 days of action led up to a final tentpole event: The National Day of Action where we hosted a live event with the singer Fiona Apple.

OUTCOME:
150% Increase in social media followers, 300 email subscribers, 40% open rate, 360 officials were contacted. On Twitter, the Nonprofit industry average engagement rate is 0.055% (according to RivalIQ’s 2021 Social Media Benchmarks). @UnlocktheBoxNow had an engagement rate of 1.9% during the 18-day period, and now is still above average at 1.6%. This is 2,809% higher the industry average.