CLARA-NOVA Electric

Franco-American indie artist, CLARA-NOVA, released a new music video. Lady Who Productions produced it, and marketed it.

We needed to develop a marketing plan that would last three months from fundraising to behind the scenes filming to the launch of music video where the goal was to garner the most amounts of views.

We developed a 4-pronged marketing plan:

• In order to get her fans excited from the outset, we developed a live blog promoting the development and the shooting of the music video in Paris, France
• Shot a behind the scenes video highlight reel
• Developed an advertising strategy around the release of the song on social media
• Due to the love aspect of the song, we launched on Valentine’s Day in coordination with a piecein Earmilk Magazine

RESULTS:

- Over 100,000 views in first week!

- Most viewed music video out of 26 on artist’s YouTube page

‍From the Director:

"Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."

About the music video: "Something about the oncoming summer seems to have the whole music world buzzing with excitement and anticipation: Everywhere you turn, there sprouts another love song, and Los Angeles artist CLARA-NOVA is no exception: Her anthemic song “Electric” basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy."