Unlock the Box, the National Campaign to End Solitary Confinement in the United States, came to Lady Who wondering how to raise awareness online about the fact that putting people in prison cells the size of a parking space for days, years and sometimes decades on end is actual torture. We began brainstorming, and came up with the idea to point a camera at a wall and go live on Instagram for 24 hours.

This idea grew into BOXED IN where we went to Eastern State Penitentiary - the most haunted and oldest prison in  the United States to film. We then screened this filming, adding in real sounds of torture, poetry readings by impacted individuals and live tweeted and streamed for 24 hours. We took over the social media channels of influencers, partners and brought in hundreds of people all over the world.

Every hour, a new statistic, fact, or quote will be projected onto the wall. Each fact illustrates the harsh reality of life for those in solitary and the long term, harmful effects solitary has on individuals, families, and communities- -and how it is one of the pillars upholding mass incarceration in the United States. We showcased more information each hour.

See the full social media presskit here.